About Top Choice Awards

The Top Choice Award is the honour presented to the businesses that receive the most amount of votes in the annual Top Choice Awards Survey conducted by iTrustLocal. The Top Choice Awards Survey collects the opinions of thousands of customers which companies can use to improve customer satisfaction. Simultaneously, the list of Top Choice Award winners on iTrustLocal.com gives people the power to enjoy awesome experiences in their city by making educated purchases daily in over 30 cities across North America.

The Steps to the Top



All Year Round

During this step, satisfied consumers send iTrustLocal their favorite local businesses to thank them for their Top quality product/service. Businesses can also apply to see if their business qualifies. Submissions are collected via iTrustLocal.com.

Submissions collected after Oct. 1, 2023 count towards the 2025 Top Choice Awards Survey, not the upcoming 2024 survey starting on November 21st 2023.

Submit A Business or Submit Your Business!



All Year Round

Upon receiving a submission for a business, the business moves onto the iTrustLocal qualification process, ensuring their reputation and history of customer satisfaction are in good standing. The company being submitted may be asked to submit more information to complete the qualification process.

Qualification Process



All Year Round

Qualified businesses are listed on iTrustLocal.com - our local business directory listing only the city’s iTrust Qualified businesses. Being listed is completely free and only iTrustQualified businesses can become a nominee in the Top Choice Awards Survey.

Being iTrust qualified does not necessarily mean a company will become a nominee in the Top Choice Awards Survey. Learn more here.



November 21, 2023 - December 21, 2023

Businesses that make it as a nominee in the Top Choice Awards Survey are notified a month before the survey and then entered into the voting stage. During voting, each nominee will be listed on the survey and have a voting link that they can share with customers to vote them as their Top Choice.




When the Top Choice Awards survey ends, the votes are tabulated and the winners of the Top Choice Award are then announced and updated as winners on iTrustLocal.com. Winners will have the option to further promote their status in a variety of ways and celebrate their win. Each nominee will have the opportunity to access their survey results.

Winning the Top Choice Award

Want to learn even more? Check out our Frequently Asked Questions.