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An introduction to Top Choice Awards and a detailed outline of the survey process. From nomination, to qualification to winner announcement.
Recognizing Excellence. Empowering Consumers. Elevating Local Business.The Top Choice Award is a prestigious honour presented to businesses that earn the highest number of votes in the annual Top Choice Awards Survey, conducted by iTrustLocal. Each year, thousands of consumers share their opinions—giving valuable insight to local businesses and helping them raise the bar on customer satisfaction. Meanwhile, the official Top Choice Winners lists empowers everyday people to make confident, informed choices in over 30 cities across North America. Whether you're choosing a new dentist, hair salon, law firm, or restaurant—Top Choice points you to the most trusted and loved businesses in your city.
Year-Round
Happy with a local business? Nominate them!
Consumers submit their favourite businesses to Top Choice Awards as a way to say “thank you” for exceptional service. Businesses can also apply directly to see if they qualify.
⚠️ Submissions received after September 15th of any given year will count toward the next year's Top Choice Awards Survey, not the upcoming current year's survey launching in November.
Year-Round
Once a business is submitted, it enters the iTrust Qualification Process—a standard review to verify its reputation, service quality, and history of customer satisfaction. Additional information may be requested during this stage.
Learn About The Qualification ProcessYear-Round
Qualified businesses are added to the iTrustLocal.com Directory— our local business directory featuring only iTrust Qualified businesses in each city. Listing is 100% free and gives businesses visibility as a vetted local provider. Only iTrustQualified businesses can become a nominee in the Top Choice Awards Survey.
Note: Being iTrust Qualified doesn’t guarantee nomination in Top Choice Awards Survey. Learn more here.
November - December
Qualified businesses whose categories are selected for the Top Choice Awards Survey are notified prior to the survey and entered into the public voting stage. Each nominee receives a voting link to share with customers, followers and fans to vote them as their Top Choice and to leave valuable feedback on their business. Exact dates for the 2026 Survey are still to be announced.
January
When voting closes, the results are tabulated and Top Choice Award Winners are officially announced and highlighted on iTrustLocal.com and TopChoiceAwards.com.
Winners gain access to tools and opportunities to celebrate their achievement, promote their win, and build trust with new audiences. Each nominee will have the opportunity to access their survey results.