You have probably heard it everywhere: video marketing is the future -- and the present. Hubspot claims that “video content is no longer an option, it’s a necessary component of any successful marketing strategy.”
Here’s the lowdown on video marketing:
- 4X as many people would prefer to watch a video about a product than reading about it.
- By including the word “video” in an email subject line, you can boost open rates by 19% and click-through rates by 65%.
- Including a video on a landing page can increase conversion by 80%.
- YouTube has over a billion users, almost one-third of total internet users.
- 92% of mobile video viewers share videos with others.
- 44% of SMB owners and marketers plan to put money behind video content on Facebook this year.
- The value of one minute of video can be translated to 1.8 million words, making it the single most practical use for your marketing time and money.
So even if you’re not a big believer of video as the future, the statistics might convince you to dip your toe in the pool of marketing possibilities.
UPLOAD YOUR CUSTOMIZED WINNER VIDEO OR ACCEPTANCE SPEECH/INTERVIEW FROM THE TOP CHOICE GALA ON YOUR SITE!
With video being a necessary component in a marketing strategy, using your customized winner video thanking your city or your acceptance speech/interview video from the Top Choice Award Gala on your site is the perfect way to start. Don't forget to find your video on our Youtube channel